Sure-fire ways to boost Web leads 
Part 1: Does your Web site do this?
By Bernice Ross, Thursday, October 23, 2008.
Agents spend millions of dollars each year on Web sites. Many generate no leads. If you want to turn your Web site into a lead-generation machine, here are four tried and true ways to do it.
1. Identify a "sliver" market
To create an effective Web site, you must actually begin the process offline. The first and most important step is to determine a specific niche your Web site will serve. While traditional marketers often try to be all things to all people, Web marketing succeeds best when it is highly targeted.
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