Understanding online real estate conversations Premium Content

'Unfriend' your real estate clients on Facebook: Part 2

Inman News®

Last week, I inadvertently tossed the equivalent of a Molotov cocktail onto the online real estate community. What set off the explosion?

I suggested that due to the serious privacy issues on Facebook and the sharing of data without our clients' consent, that "unfriending" your real estate clients during the time they have an agency relationship with you might be a smart move.

The response to that column has been instructive. My purpose in writing the column was to raise awareness about online privacy issues. In the course of what followed, a host of other issues were also raised.

We agree about privacy, but what do we do about it?

Of the e-mail responses I received, more than 90 percent said they agreed with the privacy issues I raised. The disagreement was largely in how to address these issues.

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