Daily business planning ensures agent success Premium Content

'Get ahead' by visiting competitors' Web sites, tightening up listing presentation

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The "first dirty little secret" about business planning is virtually no one has been trained on the nuts and bolts of being profitable. The second "dirty little secret" is even more insidious.

Ninety percent of all businesses do not have a business plan. Even for the small percentage of agents who do have a plan, most of them view it as a yearly or monthly chore to complete. The second dirty little secret of business planning is that planning, to be effective, must be done daily throughout the course of your day, every day.

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