Take cues from real estate history lesson Premium Content

Technology gives us tools that weren't available in past downturns

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Flickr image courtesy of <a href="http://www.flickr.com/photos/danielmorris/298268975/">Daniel Morris</a>.Flickr image courtesy of Daniel Morris.

As the story goes, a herd of buffalo stampedes across a wide-open range under a cloudless sky when the herd's leader suddenly stops in his tracks. One of the herd's older members lumbers over to the leader and asks why he stopped.

With his big brown eyes, and deep and whispering voice, he turns to his fellow buffalo and says, "I thought I heard a discouraging word."

The first time I experienced a real discouraging word in real estate was during the 1973-75 recession.

I had been in real estate for two years, serving as project manager of a 778-unit condominium project in St. Petersburg, Fla., selling about 25 units a month. Seemingly overnight, we jumped from the real estate fast-track to a housing train wreck.

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