Google tech: from Web crawl to full sprint 

Flickr photo by rich115.

Google is preparing a new bit of technology to help the company index the Web even faster. The company is going to be using a new publishing/subscribing protocol, dubbed PubSubHubbub. Let's get our geek on and figure out what we can from this.

PubSubHubbub ... that big, long name pretty much sums up what it's for. It's a way for publishers (pub) and subscribers (sub) to communicate via a central repository (hub).

Currently, when publishing via most modern content management systems, a signal is sent out to the Web letting search engines and other services (like feed readers) know that new content is available. This is called a ping.

more...

To view this premium content sign in to your Premium Member account.

Premium Members have full access to all news archives & premium content.

Purchase Premium+ Membership for $99/year OR
Premium Membership for $49/year

Buy Now

Advertise with Inman

All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.