New version of Google Analytics: custom dashboards, better goal-tracking 

Flickr image courtesy of Search Engine People Blog.

Those of us who play with Web analytics have gotten used to the way Google tweaks its Google Analytics product all the time. Sometimes you log in and a button is shifted or moved or colored differently. Always be testing, right?

Google is in the midst of an upgrade to Google Analytics that is more than a few minor UI tweaks. Google Analytics Version 5 is a pretty hefty revision. While the smooth gradient interface design is an incremental upgrade, there are enough improvements in organization and reporting features that make this update more than skin deep.

Organization

One of the hard parts about getting started with Web analytics has been that all of the reports have had names that are confusing or organized in a way that only a Web analyst would love.

more...

To view this premium content sign in to your Premium Member account.

Premium Members have full access to all news archives & premium content.

Purchase Professional Membership for $199/year OR
Premium+ Membership for $149/year OR
News Membership for $69/year

Buy Now

Advertise with Inman

All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.