Real estate search: the consumer perspective 

Online property search image via Shutterstock.com.

I usually write columns for an audience of real estate professionals and the vendors and service organizations that work with them. But for the next couple of columns I'm going to switch perspectives a bit to the part of the real estate industry that matters the most: the people looking for houses or wanting to sell them: consumers.

In my work I consult with a pretty broad spectrum of the real estate industry around issues of reaching and helping consumers, and hopefully this discussion of the consumer's search experience will be beneficial to industry practitioners as well.

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