What's lost in a world of ubiquitous data? 
Staying afloat amid a sea of information
By Gahlord Dewald, Tuesday, November 15, 2011.
Data is being generated, created, tracked and measured at an ever-increasing rate. Our online behavior is being tracked and measured. Our mobile devices are sending back packets of information to a variety of services.
We're entering an era of ubiquitous data. We are able to get instant updates regarding the people, places and things we care about. And the people, places and things we care about are getting instant updates about us.
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