Everything is nothing 

Flickr image by HaPe_Gera.

We start today's column with a visualization exercise. So sit back, relax, close your eyes (well, in just a moment, as this requires that you stop reading), and think about a single word. Ready?

OK. What one word describes your brand?

You may now close your eyes and begin the reflection. Come on back when you're done.

Done already?

more...

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