Whose brand is it, anyway?

Flickr image by robertstinnett.

The thing to keep in mind about Realtors Property Resource is ... what's that? We're not talking about RPR yet again? Oh good, I was hoping to let that topic rest for a few days ...

Instead, let's talk about a topic of interest to you -- well, to at least one of you: Kathleen Buckley, a broker from Hopkinton, Mass., who incidentally is the only person I've ever seen with a Casey Kasem quote on her Web site's home page, responded to my call for topics with a tweet suggesting "personal branding: to what extent should agents be branding themselves in addition to/rather than their broker?"An appropriate topic indeed, given trends in the industry.

Let's start with some video:

more...

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