Consumers don't know, or care, about IDX 

Image Greg Stanfield /Shutterstock

Most consumers have no idea what Internet Data Exchange (IDX) is, or what MLS stands for, and they don't care.

Buyers want to know which homes are for sale and they want to see pictures. They want instant information when they want it without having to contact an agent.

There are so many myths about real estate and we like to perpetuate them with our marketing.

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