Clients can tell you how to build 'killer' Web site

Building a killer brokerage Web site is as simple as knowing who your clients are, what they want, and making it simple for them to get it.

Unless they are passionate about technology, brokers may be better off hiring somebody else to build their site -- but they should be sure to hire a vendor that's not relying on an out-of-date template, and will build a site that can be scaled for growth without ditching tools like a customer relationship management platform.

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