HouseValues rebrands as Market Leader

Screenshot of Market Leader Web site

HouseValues, a real estate online lead generation and marketing company created in 1999, has rebranded as Market Leader and is launching a new set of tools that combine lead generation and contact management with listings syndication.

The new direction builds on the company's November 2007 acquisition of RealtyGenerator, a company that specialized in lead-generation services for brokerage companies.

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