Rebuilding trust, image in downturn

Falling home prices and mortgage rates could get many would-be home buyers off the fence in 2009, but many will continue to be wary of "catching a falling knife" or won't be able to get financing if they're ready to buy.

It will be up to a shrinking cadre of knowledgeable, tech-savvy agents and brokers to rebuild trust with consumers by providing "value added" information and insight to clients while finding ways to cut their own costs ...

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