Century 21 bids adieu to TV ads 

Century 21 Real Estate will stop running national television spots in order to beef up online advertising such as display ads, search-engine marketing, and partnerships with real estate listing sites.

The company is confident the move will benefit brokers, agents and their clients, saying it boosted online lead generation by more than 237 percent in 2008 -- the cost per lead dropped 62 percent from a year ago.

more...

To view this premium content sign in to your Premium Member account.

Premium Members have full access to all news archives & premium content.

Purchase Premium+ Membership for $99/year OR
Premium Membership for $49/year

Buy Now

Advertise with Inman

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.