Code name 'Waterfall': Move's play for ActiveRain

Flickr photo by (Bill and Mavis) - B&M Photography.

When Move Inc. executives met with ActiveRain Corp.'s founders two years ago at an industry conference in New York City, they walked away thinking the real estate blogging and social networking site might be worth as much as $50 million in two years.

But in the weeks that followed, negotiations between the companies fell apart, and ActiveRain ended up suing its former suitor. The lawsuit claimed that for four months, ActiveRain was barred from shopping for other partners -- even as Realtor.com operator Move Inc. was working to build its own competing site.

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