Why did Move spurn ActiveRain? 

Flickr photo by (Bill and Mavis) - B&M Photography.

When executives with Move Inc. met with founders of ActiveRain Corp. at a January 2007 industry conference in New York City, they were worried that the rapidly growing real estate blogging and social networking startup might soon be snatched up by -- or partner with -- a Move competitor (see Part 1).

When launched in June 2006, ActiveRain had made a big splash among real estate professionals. The company not only provided members with a free blogging platform, but boosted their search-engine rankings by aggregating the contributions of thousands of contributors on ActiveRain.com.

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