'Happy birthday' from your market

Flickr photo by melloveschallah.

SAN DIEGO -- In the free-flowing and informal world of social media, Realtors may stir up more business by wishing a colleague happy birthday, or snapping a picture of an encounter with a snake, than by blatantly promoting listings on sites like Twitter and Facebook.

That's been the experience, at least, of Mike Parker -- a genial Realtor from Northern Kentucky who shared his social media expertise with colleagues at the National Association of Realtors' annual convention in San Diego.

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