Watch for social media pitfalls

Flickr image by Mykl Roventine.

NEW YORK -- Social media sites like Facebook and Twitter can help real estate brokerages build their brands, but companies should have usage policies in place and monitor agents to make sure they aren't doing more harm than good.

That piece of advice was a common thread running through several panel discussions during the Broker Summit workshop at Real Estate Connect New York City.

Having a social media strategy ensures that agents aren't wasting their own time, doing harm to their company's brand, or creating potential lawsuits as they use Web 2.0 techniques to build their business, panelists said.

more...

To continue reading sign in to your Premium Member account.

Premium Members have full access to all news archives.

Buy Now Purchase 1-year Premium Membership - $149.95

OR

Buy Now Purchase Monthly Premium Membership - $19.95

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.