Ditching short sales 

Kimberly Dotseth

Q: What is the biggest change you have made to the brokerage in the past year, and what prompted this change? How has this change impacted the bottom line, if at all? What has changed about your service offering in the past year?

A: Creating a more solid brand and solidifying what makes my brokerage "green." I also stopped doing all work associated with bank-owned homes and short sales (well, 95 percent stopped), and my regular business subsequently shot up. That decision changed my life. I am having my best year since 2006. I have become more available, working now 7 a.m. to 11 p.m. seven days a week, and that too has changed how the public views me, I think (always available!).

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