5 ways to jump-start your business
From Future of Real Estate Marketing
By Katie Lance, Wednesday, March 17, 2010.I just finished reading an article on Inc.com about 25 ways to jump-start your business. There are five that really seem to apply to real estate agents and brokers.
1. To focus on truly urgent matters, first, clear your schedule
As an agent or broker, you don't work 9 to 5, Monday though Friday. Sometimes you need to put down your cell phone and, as Inman News Publisher Brad Inman says, "Look up!" Feeling overwhelmed? Clear your schedule in order to really refocus on what needs your attention. It may be time to say no to some things, and even to some clients. See point No. 2 below.
2. Shed your problem clients
I have witnessed agents who are so desperate for a paycheck that they hang onto the wrong type of client until they are completely drained and end up compromising way too much. The sign of a successful agent is the ability to walk away, if necessary. Ask the tough questions about your clients: "Are they worth it? Are they being realistic? Are they keeping me away from other opportunities?"
3. Turn freebies into a search-engine-optimization play
Search-engine optimization can bring more traffic to your site and, hopefully, more leads! The most effective way to optimize your site is to encourage other sites to link to yours. How? Offer something free! What is your specialty? What are you really good at as an agent? Marketing? Staging? Negotiating? Whatever you are really good at, write a "white paper" on that topic and give it away free. People love free and it will help optimize your site. ...CONTINUED
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Submitted by Mike Parker on March 17, 2010 - 1:03pm.
Mike Parker
mparker@theblackwatercg.com
Dear Katie:
Exchanging links with other sites on a reciprocal basis does not help SEO, is banned by major search engines and was thwarted in effectiveness YEARS ago, when only inbound links were given weight; such weight reduced by number or outbound links one for one.
Reciprocal linking is still sold as a service by some firms, however; and such reciprocity is what got Advanced Access knocked off line some time ago and banned by Yahoo. It is highly unlikely that would happen to someone working on their own without a major nest of linkers, but it is still frowned upon and a site will be blacklisted if caught.
Best regards,
Submitted by Eustacia DOBRATZ on April 20, 2010 - 10:24am.
"First thing first" approach is one of the secret behind any successful business. It is one aspect of proper time management which is an essential part in having a good business.
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Submitted by Jermaine PERRILL on May 4, 2010 - 5:32am.
Having a proper schedule is extremely important not only in real estate industry but also any kind of field you are getting in. That will clear your mess.
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Submitted by Jason love on May 14, 2010 - 1:48am.
Excellent read, the pointers are definitely impressive one. I will be forwarding this my colleagues for further usage. Thanks. home income
Submitted by Jennifer Rogerson on June 1, 2010 - 3:13am.
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Jennifer
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Submitted by Mahesh Khatri on June 14, 2010 - 10:18pm.
You have really illustrated five major points for a successful business. In this era ,competition is high in every field. To get space in market , every entrepreneur should put all his effort in making strategies.
This is the age of information. Websites plays a vital role in keeping relation with public. SEO is a best way to boost up your business through internet. Now a days social networking sites like facebook has given a new platform for all enterprises and entrepreneur.
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Submitted by steve jones on June 29, 2010 - 12:01pm.
well I agree that in business clients can waste your time and money. No point in hanging onto these clients, they won't improve your business - in fact the time you waste on them will cost you money in the long run. Concentrate on clients who bring rewards. http://breckenridge-condo-rentals.net
Submitted by Natasha Bass on July 16, 2010 - 3:25pm.
As a working real estate agent, i can tell you that everything in this post is spot on. One of my greatest marketing tools is my network, by having good friends who specialize in aspects of realty that i don’t is sooo useful. You can get so many great referrals by giving your friends discounted service. good luck!
Natasha Bassova, Breckenridge Resort Real Estate Inc.
Breckenridge real estate agent