Social media in 1 hour a day
From Future of Real Estate Marketing
By Katie Lance, Thursday, March 4, 2010.One of the topics people ask me frequently about is social media; specifically, they ask me for how to make the best use of their time. Anyone who has dived into social media knows that it is not "free" -- it takes time and a thoughtful effort to make it worth your while.
If you are like me, and seem to be "always connected" -- whether it's Twitter, Foursquare, Facebook, LinkedIn, etc. -- it's a great reminder that you need to be smart with your time. If you're not careful, social media can be a time-suck!
So how can you be smarter with your time?
Plan social media into your schedule for one hour a day: 30 minutes in the morning and 30 minutes late in the day.
The key here is multitask, move fast and don't get distracted.
If I were a real estate agent, this is how I would do it:
In the morning: First thing after or before you check your e-mail.
1. Turn on your computer. Open seven windows: Facebook, Twitter, LinkedIn, your Web site, your blog, your favorite news Web site (i.e., Inman News), and your favorite "drip marketing" social media site (my fave is Hootsuite). Move fast and don't get distracted.
2. Facebook: Scroll through the page and make three comments on other people's posts. Post what you are up to that day. Respond to anyone who has commented on you or left you a message. Move fast and don't get distracted.
3. Twitter. Click your "@" button (i.e., @katielance). Anyone who has mentioned you -- thank them publicly. Respond to DMs (direct messages). Scroll through your home page and re-tweet three things of interest. Move fast and don't get distracted. ...CONTINUED
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Submitted by Chris Somers on March 14, 2010 - 8:16am.
Katie - This is such a great schedule for folks to start and stay consistent with their social media strategy. You are so right, that it can be a "time-suck", but done correctly can be quite rewarding !
I will be teaching a Social Media class for the Realtors in my office this week and will definitely print out this article to share with them ! Thank you : )
Submitted by Larry Douglas McGee on March 14, 2010 - 11:17am.
Great concept. However, having tried your concept for a week, I find it difficult to get everything done. I have altered your approach to better fit with my business model, but your concept gave me great direction to set my SM efforts into a useful and purposeful framework.
Thank you,
Larry D. McGee, CRB,CRS
theberkshiregroup.com
The Berkshire Group, Realtors
Submitted by hope mazzola on March 15, 2010 - 5:43am.
Thank you for sharing your insight and approach to social media. I look forward to getting it all done quickly, appropriately and effectively!
Hope Mazzola
Associate Broker
Prudential Holmes & Kennedy
Katonah, NY
(914) 714-0090
hopemazzola@optonline.net
Submitted by Daniel Bretzke on March 15, 2010 - 1:19pm.
I like the concept, but I view social media as sharing ideas and commenting on ideas as I see them. If I can make a comment using my iphone I will, otherwise it is hard to keep up with life, work and the internet.
Submitted by zia montesi / Outer Banks NC on March 16, 2010 - 5:38pm.
SFR / Short Sale Foreclosure Resource & Your Vigilant Partner,zz
THIS IS FANTASTIC, tomorrow I begin. Tonight I still must 'catch up' on email,Inman, Activerain...you understand!Thank you so much for your schedule.
Oh yeh, another short sale is going to close, great day today.
Submitted by Dorothy Swearingen on March 18, 2010 - 4:22pm.
Great article!
All this social stuff. We used to call and have an intimate chat with good friends. And I loved it.
Help! I feel like I am drowning and I have barely stepped off into these social waters. Does anyone else feel this way?
Dorothy Swearingen
www.NCMountainLife.com
Love Life! Live in the Mountains!
Submitted by Kristen Emery on March 18, 2010 - 4:25pm.
Katie,
Great solution, and I will give it a try. My mantra will be "Don't get distracted".......
Kristen Emery, CMPS
Senior Loan Officer
Silicon Valley, CA
Submitted by Kristy Martin on April 14, 2010 - 9:06pm.
Time management is important when your in the business. You need to do a lot of things to manage your business. You need to plan and implement those carefully. Social media is one way of marketing your business though this will not work if you don't carefully plan and do it.
Thanks,
kristy martin
social media marketing
Submitted by Abby Gilmore on July 28, 2010 - 10:11am.
Very interesting article. I work in social media management and I think it can be a full-time job. However, using HootSuite is VERY helpful!
Thanks,
Abby Gilmore
www.VerticalMeasures.com
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Submitted by Anthony Fernadez on March 30, 2011 - 1:59am.
The above given schedule is especially for a real estate agent to know what is going in the market is very necessary. I am also a real estate agent and by using social networking websites like facebook, twitter etc we can get the updates. The thing I like the most in post is letting me know more about fifth gear
which is very important in marketing of real estate business. I get distract a lot of time when I am working. I also want to add in the schedule is replying my existing customers questions which is one of the toughest task for me and is where I get distracted to much.
Submitted by Anthony Fernadez on March 30, 2011 - 2:07am.
The above given schedule is especially for a real estate agent to know what is going in the market is very necessary. I am also a real estate agent and by using social networking websites like facebook, twitter etc we can get the updates. I have recently checked real estate agent reviews where I come to know the real story of real estate agents and I get distracted a lot of time when I am working. I also want to add in the schedule is replying my existing customers questions which is one of the toughest task for me and is where I get distracted to much.