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3-D virtual tours of multifloor homes just got a whole lot easier

3-D virtual tours of multifloor homes just got a whole lot easier

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3-D virtual tour provider Matterport has added new features to its interactive online models that allow prospective buyers to more easily navigate and visualize homes with multiple floors. The enhancements represent one of the latest advancements in ...
4 ways to brand yourself to attract more real estate business

4 ways to brand yourself to attract more real estate business

Olena Kaminetska / Shutterstock.com
Pepsi or Coke? It's one of the greatest rivalries in beverage history! Whether it's soft drinks, shampoo or clothing — we all have our favorite brands, and we stick to them. According to "Retention Science," brand loyalty "has very little to do wit...
Relying on your brokerage for lead generation? You're doing it wrong

Relying on your brokerage for lead generation? You're doing it wrong

Annette Shaff / Shutterstock.com
Every time I hear about lead generation, I want to throw up. Let's be honest: Lead generation is not the next big thing in this business ......
How this Zillow Premier Agent made $10 million

How this Zillow Premier Agent made $10 million

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Gordon Stephenson is a Zillow Premier agent. Through his association with Zillow he has accumulated approximately $10 million in wealth. According to his profile on Zillow, he had 23 home sales in the last 12 months. He is a small ......
Realtor.com grows New York City footprint

Realtor.com grows New York City footprint

stockelements/Shutterstock
Realtor.com’s listing database in the Big Apple is getting thousands of new listings thanks to new agreements with five brokerages and listing syndication platform RealPlus. In addition to securing listings from Bond New York, Brown Harris S...
Zillow program could help more agents track their listings online

Zillow program could help more agents track their listings online

Zillow_hero
Zillow is providing another perk to real estate brokers and multiple listing services who send listings data directly to the popular website — the ability to analyze metrics around listing performance using their reporting solution of choice. T...
Greg Fox: 'The 2 percent keeps me up at night'

Greg Fox: 'The 2 percent keeps me up at night'

BTC-greg fox
The broker-owner at Better Homes and Gardens Real Estate Alliance talks about rebranding a business and which 2 percent keeps him up at night ......
3 things Realtors can learn from big-brand marketing

3 things Realtors can learn from big-brand marketing

Bloomua / Shutterstock.com
From Nespresso to Louis Vuitton to Nike, the world's most successful consumer brands offer something intangible along with the physical products they sell. They make a connection beyond your rational assessment of the object they're selling ......
Doorsteps helps agents walk homebuyers through the process

Doorsteps helps agents walk homebuyers through the process

DRETR - doorsteps
Online tools like Doorsteps.com is why real estate agents need to start thinking differently about how they reach clients with technology. No longer is knowing average sale prices and assembling a nice listing presentation enough to become a market l...
Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother's footsteps

Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother's footsteps

Leader-ElzabethAnnStribling-Kivlan
"After a brief stint in culinary school in San Francisco at the age of 22, I was left with a conundrum of what to do while my lease ran out," says the president of Stribling & Associates. "After two decades of insisting I would never work in real est...
What's on your plate (and the back burner) when you start your own real estate brokerage

What's on your plate (and the back burner) when you start your own real estate brokerage

Hamik / Shutterstock.com
Last week, I opened my own brokerage. I like to think of it as the most independent independent brokerage around, and instead of naming it something cute and witty, I went with Boardman Realty. The day after I opened my new company, I decided I had m...
Latest funding round values Nextdoor at $1.1 billion

Latest funding round values Nextdoor at $1.1 billion

Screenshot of nextdoor.com
In the summer of 2012, Nextdoor was the most talked about new social network at Real Estate Connect, and the company closed its first round of $18.6 million in funding from investors including Zillow Chairman and co-founder Rich Barton. Today, the ...
How Zillow plans to stay on top: Watch the video

How Zillow plans to stay on top: Watch the video

Spencer Rascoff and Brad Inman discuss Zillow's past success and future path at Real Estate Connect New York City.
In a lively exchange with Inman Publisher Brad Inman, hear what Zillow CEO Spencer Rascoff has to say about how Zillow climbed to the top, and how it intends to stay there. With News Corp.’s acquisition of realtor.com operator Move ......
Website arms single-family home investors with neighborhood info

Website arms single-family home investors with neighborhood info

Screenshot of homeunion.com
HomeUnion has added detailed neighborhood information to its website that’s intended to give individual investors the confidence to look beyond their own backyards for single-family homes that might make good investments. Launched last May, Hom...
Start preparing for Chinese homebuyers, investors

Start preparing for Chinese homebuyers, investors

Dragon Images / Shutterstock.com
The United States attracts more Chinese real estate buyers than any other country. Chinese investors are buying U.S. property in order to diversify their assets outside of China, for investment purposes, for immigration reasons or because they have a...
Criminals targeting agents in homes will face stiffer penalties in this state

Criminals targeting agents in homes will face stiffer penalties in this state

ANURAK PONGPATIMET/Shutterstock
Virginia lawmakers have passed a Realtor-backed bill that can add up to five years to the prison sentences of people who commit crimes including murder, robbery and rape after luring their victims into vacant homes. The legislation represents one of...
How I'm landing real estate sales with Instagram

How I'm landing real estate sales with Instagram

Neirfy / Shutterstock.com
This is a story about my personal quest into the world of Instagram. The push to grow my business via Instagram started one year ago — and, I'll be honest, it was out of pure, competitive jealousy ......
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