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Kevin Hincker: 'The industry is currently dependent on a single technology -- one invented 2,000 years ago'

Kevin Hincker: 'The industry is currently dependent on a single technology -- one invented 2,000 years ago'

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"I'm referring, of course, to paper," says the NuOffer chief technology officer and co-founder. "We lose sight of the fact that paper, and the transmission of data through its agency, is a technological marvel. So do I think technology can change the...
10 free places to promote your real estate content

10 free places to promote your real estate content

Vinogradov Illya / Shutterstock.com
Writing content for your blog is just the first step in driving traffic and leads to your real estate website. Without great content promotion, you could be writing for no reason. You should spend the same amount of time promoting your blog as you sp...
MLS systems: The best, and all the rest

MLS systems: The best, and all the rest

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A multiple listing service system offered by Black Knight Financial Services has snagged the highest satisfaction ratings for the third year in a row in an annual survey of MLS executives by real estate consulting firm Clareity Consulting. Among the ...
Brokers facing tough choices when portals raise prices for 'featured' listings

Brokers facing tough choices when portals raise prices for 'featured' listings

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When Zillow told New York City-based brokerage CORE in December that the price of “featuring” its listings on the portal in 2015 would be four times what it paid in 2014, the company decided to cancel its ad spend. Instead ......
Ann Bailey a leader in more ways than one

Ann Bailey a leader in more ways than one

Screenshot of Ann Bailey from the Ashland Home Introduction video
Ann Bailey has a 20-year history as an admired industry leader helping brokers, franchises and online companies develop and perfect their strategies and execute better. She came up through the MLS side of the business and continues to lead the ......
3-D virtual tours of multifloor homes just got a whole lot easier

3-D virtual tours of multifloor homes just got a whole lot easier

Hero-Matterport
3-D virtual tour provider Matterport has added new features to its interactive online models that allow prospective buyers to more easily navigate and visualize homes with multiple floors. The enhancements represent one of the latest advancements in ...
4 ways to brand yourself to attract more real estate business

4 ways to brand yourself to attract more real estate business

Olena Kaminetska / Shutterstock.com
Pepsi or Coke? It's one of the greatest rivalries in beverage history! Whether it's soft drinks, shampoo or clothing — we all have our favorite brands, and we stick to them. According to "Retention Science," brand loyalty "has very little to do wit...
Relying on your brokerage for lead generation? You're doing it wrong

Relying on your brokerage for lead generation? You're doing it wrong

Annette Shaff / Shutterstock.com
Every time I hear about lead generation, I want to throw up. Let's be honest: Lead generation is not the next big thing in this business ......
How this Zillow Premier Agent made $10 million

How this Zillow Premier Agent made $10 million

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Gordon Stephenson is a Zillow Premier agent. Through his association with Zillow he has accumulated approximately $10 million in wealth. According to his profile on Zillow, he had 23 home sales in the last 12 months. He is a small ......
Realtor.com grows New York City footprint

Realtor.com grows New York City footprint

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Realtor.com’s listing database in the Big Apple is getting thousands of new listings thanks to new agreements with five brokerages and listing syndication platform RealPlus. In addition to securing listings from Bond New York, Brown Harris S...
Zillow program could help more agents track their listings online

Zillow program could help more agents track their listings online

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Zillow is providing another perk to real estate brokers and multiple listing services who send listings data directly to the popular website — the ability to analyze metrics around listing performance using their reporting solution of choice. T...
Greg Fox: 'The 2 percent keeps me up at night'

Greg Fox: 'The 2 percent keeps me up at night'

BTC-greg fox
The broker-owner at Better Homes and Gardens Real Estate Alliance talks about rebranding a business and which 2 percent keeps him up at night ......
3 things Realtors can learn from big-brand marketing

3 things Realtors can learn from big-brand marketing

Bloomua / Shutterstock.com
From Nespresso to Louis Vuitton to Nike, the world's most successful consumer brands offer something intangible along with the physical products they sell. They make a connection beyond your rational assessment of the object they're selling ......
Doorsteps helps agents walk homebuyers through the process

Doorsteps helps agents walk homebuyers through the process

DRETR - doorsteps
Online tools like Doorsteps.com is why real estate agents need to start thinking differently about how they reach clients with technology. No longer is knowing average sale prices and assembling a nice listing presentation enough to become a market l...
Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother's footsteps

Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother's footsteps

Leader-ElzabethAnnStribling-Kivlan
"After a brief stint in culinary school in San Francisco at the age of 22, I was left with a conundrum of what to do while my lease ran out," says the president of Stribling & Associates. "After two decades of insisting I would never work in real est...
What's on your plate (and the back burner) when you start your own real estate brokerage

What's on your plate (and the back burner) when you start your own real estate brokerage

Hamik / Shutterstock.com
Last week, I opened my own brokerage. I like to think of it as the most independent independent brokerage around, and instead of naming it something cute and witty, I went with Boardman Realty. The day after I opened my new company, I decided I had m...
Latest funding round values Nextdoor at $1.1 billion

Latest funding round values Nextdoor at $1.1 billion

Screenshot of nextdoor.com
In the summer of 2012, Nextdoor was the most talked about new social network at Real Estate Connect, and the company closed its first round of $18.6 million in funding from investors including Zillow Chairman and co-founder Rich Barton. Today, the ...
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"I would be shocked if Redfin ever became a completely traditional company."
Trevor Smith Redfin has risen: Still an industry disrupter?

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