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Dead or alive? Print as a real estate marketing tool

Dead or alive? Print as a real estate marketing tool

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We recently surveyed real estate professionals about print marketing attitudes, including questions about where they spent their print dollars and where they would devote more money if they could. Starting off with the big question, we asked responde...
Shrinking inventories could end up pricing more buyers out of the market

Shrinking inventories could end up pricing more buyers out of the market

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The number of homes on the market fell for the first time in 16 months in December, hinting at a potential acceleration in home prices in the months ahead. That might be good news for sellers, but not for buyers ......
Tech companies sound off on frustrations with MLSs

Tech companies sound off on frustrations with MLSs

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NEW YORK — There’s a lot of talk in the industry about building tools to improve the efficiency of real estate transactions. But what happens when a tool designed to do that confronts the inefficiency of the industry itself? Frustration, ...
11 startups that are out to change the business of real estate

11 startups that are out to change the business of real estate

Harish Marnad/Shutterstock
NEW YORK — Eleven real estate startups pitched their big ideas to the Real Estate Connect New York City crowd today. Here’s what they are up to: Rentity: Rentity connects renters who are moving out of a place with those who are lookin...
Consumers will decide who is king of the online real estate mountain

Consumers will decide who is king of the online real estate mountain

GeneralSession_SpencerRascoff
NEW YORK — When Zillow closes its acquisition of Trulia, which Wall Street expects to happen any day now, the megaportal will square off with realtor.com operator Move Inc., which will be determined to unseat the king of the online real estat...
Big data tools can have placebo effect

Big data tools can have placebo effect

phipatbig/Shutterstock
NEW YORK — Big data tools in real estate may be suffering from “shiny object syndrome,” according to Todd Carpenter, managing director of the National Association of Realtors’ data analytics group. Charmed by such systems’ promise t...
Tool tracks listing performance on more than 70 international sites

Tool tracks listing performance on more than 70 international sites

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Agents and brokers who advertise their listings through global syndicator Previsite are now tracking listing performance on more than 70 portals worldwide through a partnership with real estate software development firm ListTrac. Fourteen multiple li...
5 common real estate social media myths

5 common real estate social media myths

Arda Savasciogullari/Shutterstock
Most real estate agents can attest to hearing common real estate myths — for example, "All real estate agents are the same." Here are five of the most common social media myths for real estate ......
How to build a high-growth company

How to build a high-growth company

GeneralSession_JoannaLord copy
NEW YORK — High-growth companies may seem like anomalies born of luck, but the reality is that they follow distinct practices that any business can put into place. That’s according to Joanna Lord, vice president of marketing at 2-year-old...
ListHub general manager discusses Zillow syndication agreement

ListHub general manager discusses Zillow syndication agreement

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Yesterday, I had the opportunity to interview Celeste Starchild, ListHub's general manager, who provided us with official word from ListHub about exactly what is happening right now — and what we can expect next ......
Brokers should focus on providing support tools to agents, not leads

Brokers should focus on providing support tools to agents, not leads

GeneralSession_RobertReffkin
NEW YORK — Today’s high-tech brokers often tout their ability to generate leads for real estate agents. But speaking onstage at Real Estate Connect, Robert Reffkin, CEO of New York City-area real estate brokerage Urban Compass, revealed that,...
Why Zillow reminds me of my ex-girlfriend

Why Zillow reminds me of my ex-girlfriend

Ryan McGuire_Gratisography
I really like Zillow. For the past several years, I've been using the site to host my customer reviews as well as my sales history. I claim my listings on the site and use the statistics in my seller marketing reports. So why would I be so hesitant t...
Zillow's StreetEasy adding 3-D floor plans to some listings

Zillow's StreetEasy adding 3-D floor plans to some listings

streeteasy_hero
Marking the latest advance of 3-D into online real estate, StreetEasy, a listing portal owned by Zillow that covers the New York City area, has begun adding interactive 3-D floor plans to some of its listings to help prospective buyers ......
Barbara Corcoran backs real estate website provider

Barbara Corcoran backs real estate website provider

GeneralSession_CareyCorcoran
Barbara Corcoran, founder of New York City-brokerage The Corcoran Group and current “Shark Tank” investor, has given her seal of approval to real estate website provider Real Estate Webmasters, making an investment in the startup that values the ...
Co-founder offers Reddit credit in the spirit of his Connect talk

Co-founder offers Reddit credit in the spirit of his Connect talk

GeneralSession_AlexisOhanian
Alexis Ohanian, co-founder and executive chairman of social media behemoth Reddit, offered a $50 advertising credit to Real Estate Connect attendees in the spirit of the advice he had for them today: Make something people want and help them use it .....
Research engine publishing real estate agent performance statistics

Research engine publishing real estate agent performance statistics

findthehome
FindTheBest, which boasts 25 million monthly visitors to its main website, findthebest.com, unveiled a database on findthehome.com today that lets consumers dig up performance statistics on more than 300,000 real estate agents. The performance data, ...
3 ways to prove you're a local expert

3 ways to prove you're a local expert

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With thousands of Realtors in any given metropolitan city, what could set you apart? I would want a local expert, someone who has made it very apparent that they know more than I do — and I know that I will be better off if I use the local expert's...
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