Keep your clients in the know
The Wheel Estate Cam: Episode 27
By Frank Borges LLosa, Friday, June 11, 2010.
Episode 27: How do consumers know if their real estate agent is working hard ... or hardly working? Communication is key, says broker Frank LLosa of Frankly Realty in this latest installment of The Wheel Estate Cam.
"Oftentimes there's a common misperception that if you don't see someone doing the work, you just assume they're not doing anything," LLosa says.
"So I've gotten a lot of feedback from clients saying, 'Oh, my agent didn't do anything' ... I'm sure they were doing things, it's just the lack of communication to the client about what exactly the agent was doing."
LLosa's suggestion: Keep clients informed by sending them a copy of e-mails relevant to their transaction. What an agent might consider an insignificant e-mail could help the client feel more in the loop and give the client more confidence about what the agent is doing on the client's behalf, he says.
Watch past episodes of the Wheel Estate Cam.
Frank Borges LLosa is the broker, founder and owner of FranklyRealty.com, a real estate brokerage in Falls Church, Va. He is the creator of the Trust Me I'm a Realtor blog and multiple listing service wiki site FranklyMLS.com. You can follow him on Twitter: @franklyrealty.
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Submitted by Brian Block on June 12, 2010 - 8:15am.
Frank,
I see you got the hammock you were looking for the other week!
I absolutely agree with your video about bcc'ing your clients on every e-mail regarding the transaction. This way they can see that you are working for and sometimes fighting for them in the deal.
So much goes on behind the scenes that clients often aren't privy to, and when they can actually witness the hard work that you are putting in on their behalf and see how much you as an agent actually do, they are much more likely to feel satisfied that they are getting their money's worth (and more likely to tell others how hard you worked for them = referrals).