Keller Williams top real estate franchisor in annual list

Franchise 500 report: Coldwell Banker ranks as industry's 'fastest-growing'

Inman News®

Austin, Texas-based Keller Williams Realty led among real estate brokerage franchises in an annual survey by Entrepreneur Magazine, and ranked 78th overall out of 500 franchises.

Coldwell Banker Real Estate LLC ranked second among real estate franchises, and was also ranked as the fastest-growing real estate franchise, placing 14th overall out of 100 franchises on that list.

Keller Williams ranked 66th overall in a list of 200 top global franchises -- higher than any other real estate franchise. Keller Williams had 672 franchises in the U.S. and 15 in Canada in 2010, according to the magazine.

Overall, eight real estate franchises were chosen among the Franchise 500. Financial strength and stability, growth rate, size of the system, number of years in operation and total time franchising, startup cost, litigation, percentage of terminations, and other statistics factor into the franchiser rankings, according to Entrepreneur.com.

The rankings are based on data from July 2008 through July 2010.

Coldwell Banker Real Estate LLC ranked 90th in the complete Franchise 500 rankings. The company ranked 75th overall among 200 global franchises. In 2010, Coldwell Banker had 2,091 U.S. franchises, 256 Canadian franchises, 431 other foreign franchises, and 668 company-owned franchises, according to Entrepreneur.com.

Real Living Real Estate LLC was ranked 168th overall among the Franchise 500. The company also ranked 86th among fastest-growing franchises and 36th overall among a list of 100 low-cost franchises -- the highest ranking among real estate franchises on that list. In order for a franchise to be included in this list, an entrepreneuer must be able to start the business for less than $50,000.

In 2010, the company had 597 U.S. franchises, 29 Canadian franchises and 11 other foreign franchises.

Home management and staging company Showhomes ranked 214th overall among the Franchise 500. The company also tied with Advance Realty USA for the No. 100 ranking among the fastest-growing franchises. Showhomes ranked 45th among low-cost franchises and was the only real estate company to rank among the top home-based franchises, with a ranking of 62.

Weichert Real Estate Affiliates Inc. ranked 322nd among the Franchise 500, down from its No. 236 ranking in 2010.

Advance Realty USA ranked 323rd among the 500 franchises. The company also ranked 71st overall out of 100 low-cost franchises.

Re/Max LLC ranked 359th overall among the Franchise 500, down from its 84th-place ranking in 2010. The company was also ranked 81st overall among low-cost franchises.

United Country Real Estate ranked 378th overall among the 500 franchises, down from its 78th-place ranking in 2010. The company was also ranked 86th among low-cost franchises.

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Submitted by Jay Thompson on April 25, 2011 - 2:17pm.

"Financial strength and stability, growth rate, size of the system, number of years in operation and total time franchising, startup cost, litigation, percentage of terminations, and other statistics factor into the franchiser rankings"

Maybe someday "customer satisfaction" will be a factor in the rankings....

Note, I'm NOT saying any of these franchises have poor customer service. Perhaps they provide amazing service. It'd just be nice if it was a factor in determining who is "tops"...

Jay Thompson
Broker / Owner
Thompson's Realty

Blog: www.PhoenixRealEstateGuy.com

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Submitted by Brian Block on April 25, 2011 - 2:24pm.

Agree with Jay about customer service or customer satisfaction being an important factor, though perhaps that's for a different ranking system, like J.D. Power or something like that...

Wondering why RE/MAX fell so far in the rankings this year. Anybody have any ideas?

Brian Block
Managing Broker
RE/MAX Allegiance

Blog: www.VirginiaRealEstateNews.net

 
Submitted by Matthew Rathbun on April 25, 2011 - 8:30pm.

This is much like the "most influential re.net" people... No one cares the next day - many don't care today.

I just don't think a Seller will hire me to list their home simply because I whip out a copy of Entrepreneur Magazine.

I also don't think an agent will be easily recruited (nor would I want one that was)because of where my Franchise ranks. They care more about what we do for them locally, the commission split and local market share.

I suppose it's good to know your franchise is healthy, but as much as I love Coldwell Banker and the tools they offer, I could survive just as well at an independent.

Matthew Rathbun | Vice President
Coldwell Banker Elite
Fredericksburg, VA
www.TheAgentTrainer.com