This article was originally posted on Placester’s Real Estate Marketing Academy
Creating a blog that people actually want to read and share is a challenge that every online marketer faces, day in and day out. The mediums evolve, the customers grow up, and the industry changes on a daily basis.
When folks come to us for blogging advice, we generally direct them to start out by focusing on who their target audience is. You could call this demographic information, but to me it’s much more than that. It’s about getting to know your audience on a personal level: who they are, what movies they watch, what social platforms they gravitate towards, what makes them laugh and, most importantly, how can you help them, entertain them, and just plain be real with them.
Like most marketers, I struggle with content creation on a regular basis. Not because of a lack of commitment or the allocation of time, but because I want each piece to be relevant and extraordinarily useful to you and to build positive awareness for our business. I also need every piece to provide some value from a discovery perspective — think SEO and shareability. It’s a tall order, I know — like finding the perfect mate on a dating site.
This list is one I’ve compiled over the years to help our team during brainstorm sessions. I’ve tailored this edition to the real estate industry, but you’ll find most of it applicable to almost any business.
Some of these ideas are great for establishing subject matter expertise; others are great for driving engagement and traffic, while others are great for attracting leads. Whatever your goals, feel free to think of these ideas as starting points and alter them as you see fit.
Let me know what works for you and your business. We love feedback, so leave comments below to let us know what’s working and what’s not. Here’s the list of amazing blog post ideas for your real estate website:
- Imagine the future of real estate and discuss how current trending issues might evolve.
- Create a slideshow of the most expensive homes sold in the last 30 days.
- Make a list of the most beautiful properties on the market today.
- List 20 best apps for people preparing to sell their home, searching for a place to live or a rental. Curation is the key here.
- Explain why anybody should care about real estate sales being handled by professionals.
- Make a list of famous people who have bought or sold property in your market.
- Shoot video interviews of every city councilor in your area about why their district and city is fantastic.
- List 30 or more online resources for people relocating to your area.
- Make a list of the top myths about real estate and debunk them.
- List the most expensive homes on the market in your area. Include the best images you can find.
- Compare your market to the national market and highlight advantages of the current market.
- Do a roundup of the best blog posts about your city, town or neighborhood.
- Make a list of the best websites for your market. This doesn’t have to be about buying or selling real estate. It could be about travel, dining or working in your area.
- List the most popular restaurants in your town and how to get a coveted reservation.
- Write the ultimate list of private and public schools in your area.
- Create a list with Google map links and photos of the best parks in your area.
- List the cheapest condos on the market today and include beautiful photos.
- Create a mission statement and code of ethics for your busines.
- Write a review of the best places for brunch and include the list on foursquare or Google Plus.
- Make a list of the Twitter handles, emails or phone numbers of the top politicos in your town.
60 percent of the buyer journey is complete before prospects reach out to vendors. ~ The Corporate Executive Board via B2B Marketing Insider Click to tweet
- Make a list of the best agents and brokers in a neighboring area, link to them, and let them know you included them.
- List the most spectacular pools on the market and include awesome photos.
- Do a roundup of your favorite speakers at a conference, take photos of them, and share what you learned.
- Disagree with a high-level personality in your business and prove her or him wrong.
- Interview attendees at a conference and make a roundup of their most important takeaways.
- Write about the best waterfront properties in your area under a specific price point (e.g., under $500K).
- Transform the industry by writing about how you imagine the ideal buying or selling experience.
- Write about why you love living and working in your town.
- Do an exposé on your most interesting clients, why they moved to the area, and how they value the area.
- Make a list of your favorite local charities, why you like them and to whom you donate.
- Analyze the current climate in your market and explain the ramifications.
- Identify popular bloggers in your area and ask them to guest-post for you. Or, ask to post on their blog.
- Write about the competition. Make a list of the top five you would recommend if someone couldn’t work with you.
- Highlight the fastest-growing businesses in your area and how someone might get a job there.
- Make a comparison of old vs. new ways of doing business in real estate.
- Highlight the most powerful women in your town or city. You can get more specific: Think like a journalist.
- Thank your 10 favorite customers and illustrate what you learned from them.
- Highlight a fantastic well-known company in your town and use it as an example of customer service or business best practices vs. mistakes.
- List the homes with amazing views in your market. Great photos are a must on these posts.
- Create short videos of you talking about the neighborhoods in your area.
Content marketing costs 62 percent less than traditional marketing and generates about three times as many leads. ~ Demand Metric via B2B Marketing Insider Click to tweet