Backstage at Real Estate Connect NYC, we had the opportunity for a unique one-on-one interview with Thomas Arnold, Client Partner at Facebook. Hear his unique perspective on how real estate agents can broaden their reach, expand their connections and drive more business.

Inman News CMO, Tracy Weir asks Thomas about the unique opportunities he sees for real estate professionals using Facebook. Did you know, we are only three clicks away from reaching a million people through some of the up-and-coming media options that Facebook has?

[php function=1]

In addition, this past week, many users may have noticed a change to the layout of the image viewer on Facebook.

Underneath the likes and comments, are sponsored stories and advertisements, placed in a prime location for those flicking through your album to see.

This change appears not to  have rolled out to all accounts so far – but it is something to be on the lookout for. Especially for anyone who pays for advertising on the site – it will be interesting to see if choosing an option on a photo (versus the news feed) will ever become an option. Facebook advertising is still, in my opinion, a great low-cost way to increase the number of likes to your business page. For sponsored stories, you can target friends of people who like your page – which can be a very powerful ad (seeing that your friend “likes” a page is compelling to “like” it yourself.

We’d love to hear about how you are using Facebook to drive your business.  Leave us a comment below!

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Hear from Realogy, Pacaso, SERHANT., Spotify, Redfin, Douglas Elliman, and 100+ more leaders at ICNY.Register now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription