In the flood of industry data out there, you might have missed some surprising — and surprisingly good — statistics for real estate agents this year. Employment in the U.S. is projected to grow over the next decade. New-home construction is exploding. Shadow inventory is dropping. We pulled it all together in one place with “The Most Incredible Real Estate Stats of 2014.”
Market data comes from all over, with seemingly countless entities and organizations compiling the latest on mortgage rates, housing starts, home sales and jobs figures. This is both a positive and negative for industry professionals. On the one hand, agents and brokers have a bevy of resources at their disposal to educate them on local, regional and national market conditions. From NAR to Standard & Poor’s to Freddie Mac to CoreLogic, there’s certainly no shortage of in-depth industry information that comes to light each month. On the other hand, finding all of this data and discerning the important takeaways can be difficult.
Screen shot from "The Most Incredible Real Estate Stats of 2014" slideshow.
Continually monitoring stats like those featured in this slideshow can help demonstrate to customers that you’re up-to-date on the latest and most pertinent goings-on. And remaining cognizant of housing, lending and overall economic conditions on an ongoing basis doesn’t just inform industry members about the past — it also affords them the chance to position themselves as knowledgeable pros who can use this information in their marketing to attract new business.
Flip through the slides and you’ll find plenty of news to give you optimism about our industry. Every stat is tweetable with a single click. You can get the code to embed the slideshow within your website and download the slides at slideshare.net/placester. Or, for a text version of the statistics, please visit our Real Estate Market Academy.
Seth Price is director of sales and real estate marketing at Placester, a Cambridge, Mass.-based technology company specializing in building online marketing tools for the real estate industry.