Video marketing is probably one of the most under utilized tools by real estate agents today.
Consider some of these stats:
- YouTube exceeds 2 billion+ views a day which is nearly double the prime-time audience of all 3 major networks combined
- The average person spends 15 minutes a day on YouTube
- By using video you have a 50x better chance of ranking on page 1 of Google
Why video? Video has the ability to increase your business, build better relationships, and amplify your credibility. With today’s technology, it is easier than ever to capture great video. Personally, I love the Kodak Playtouch (disclaimer: Kodak is one of our sponsors for Agent Reboot) – it is super easy to use with touchscreen technology and the ability to share to YouTube and Facebook immediately.
Here’s an easy idea: Have you thought about creating a home tour video vignette for buyers? How often have you shown multiple homes to a buyer and they can’t distinguish one home from another or even remember what they saw? Now you have to schlep them back to the same homes again. As you walk through the homes, shoot quick videos of each home…what the buyer liked or didn’t like. When you send the video to the buyer, they will inevitably share with friends and family…voila, viral marketing for you.
There are tons of great ways to use video – here are just three that business coach and video-extraordinaire Darin Persinger, co-founder of Productivity Junkies teaches:
- Share information about your local real estate market
- Share information about your local community
- Create a screencast using a product like Screenr
The biggest obstacle to a real estate agent using video is fear – fear of looking silly or sounding strange on video. From my own personal experience, you just have to dive in and try it out. It’s like anything else, the more video you do, the more concise and comfortable you’ll be.
Darin Persinger is leading a power-packed video marketing session at Agent Reboot in Portland, Oregon on Wednesday, June 15th. With over 200+ videos to his credit, Darin is the right man to teach real estate professionals how to easily get started using video marketing today.
Check out this quick video preview of what Darin teaches at Agent Reboot:
(Can’t view the video? Click here)
Register today for only $49 (onsite will be $99)
Check out the list of 24 cities Agent Reboot will be in this year.
Written by: Katie Lance, Social Media Director, Inman News, @katielance