We always talk about making it easier for our customers to find us online, and how keyword research is critical to making that happen.
If you do any online marketing, SEO, advertising or content creation, the time you put into finding the right keywords to target will go a long way towards helping you connect your content to the search terms consumers are actually using. Without the right keywords, your content marketing and your real estate website is somewhat doomed to fail. You put all that time into creating great content only to have it sit unread and unshared on your website.
But that's just part of the story, the value of keyword research has a much deeper benefit that most overlook. Done correctly, you can discover not only what your customers are interested in, but how many are interested and the exact language that they use to express their interest. Think about it, this is amazing. You can find out the things that motivate your customers long before you meet them. Their likes dislikes, pains and desires. This is market research that used to cost tens of thousands of dollars to perform and you would need to hire a consultant that knew how to do it. Now there are a ton of tools to help you understand your customers and your competitors. In this infographic we cover the best keyword research tools on the market, what they're good at and which ones are free. You will also want to make sure Google Analytics is setup on your site so you can track which keywords are performing best and with what content.
It used to be that most business people would do a lot of guessing, and unless you could pay for analysts and consultants to provide you with insightful data, it was basically a matter of winging it and relying on intuition to help grow your business. A revolution has happened while we were sleeping and even the best tools to help guide your business are really affordable, now it's up to you to use them.
Do you know what keywords drive most of your traffic? What tools did you use to do your research? Lastly, if you're willing to share, tell us what's working with your online marketing. We love to learn.