I went into Google today and searched “Social Media Tools.”

21,100,000 results!!

As a busy real estate professional, how do you differentiate what social tools are good to use and what are not? For me, first impressions say a lot. If I go to a site, and it’s confusing, or I just “don’t get it” for whatever reason, I usually move on. Let that be a lesson: simplicity is key.

For this “Tip Tuesday” post, I’ve selected three social tools, that I’ve come across recently, that are ideal for real estate agents or brokers to utilize.

1. Argyle Social – Argyle Social is a dashboard for social publishing, customer engagement, and social analytics. According to their blog, “Argyle is like Gmail for social media”.

Their belief is that there is a better way to help social media marketers do their job. For example, they have an “engage tab” that is built like an email inbox, focused on simplicity and usability, and optimized so that nothing falls through the cracks.

They also have a “rules” function which allows you to prioritize your social inbox. Instead of a pile of undifferentiated mentions, comments, and tweets in your inbox, Rules will automatically delineate, prioritize, and organize posts according to the filters that you set up.  I am eager to try this and see how it compares to Hootsuite and Tweetdeck. If you have used this, please leave me your feedback below!

I could see this tool particularly useful for brokers or real estate agents distributing social content over multiple streams like Twitter and Facebook – but one of the biggest benefit I could see is the filtering ability and the tools to foster engagement.

2. Nurph – One of the best parts of Twitter is the chatter that happens one-on-one. Nurph calls itself the “missing group feature in Twitter.” Nurph is real-time chat based on your social profile. Only the people who follow you can chat in your channel. Tweet the Nurph link and then bring the community together on your terms.

How cool would this be if you struck up a conversation with a potential real estate client on Twitter? You could turn a 140 character conversation into a more in-depth online conversation to get to know that client better and their real estate needs.

(Can’t view the video – click here)

3. Kurrently – This is one of the best ways to monitor when people are talking about you, a topic, or a brand on social media. Simply type in a phrase like “your name” or “Seattle real estate,” choose the Twitter or Facebook button, and then you will receive a list of people who have mentioned you or the phrase you typed in.

There are so many other hot social media tools emerging every day. Have a favorite? Leave me a comment below! Also, if you have used any of these three tools I’d love your opinion about them.

Written by: Katie Lance, Senior Marketing Manager, Inman News, @katielance

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