Jul

29
2010

A real estate recharge

Re: '20 Ways to Stay Up in a Down Market' (July 29)

Dear Editor:

Excellent motivational list! This was just what I needed to get refocused on the business and myself.

I seem to remember having such a list when I started, but over half of it had stopped. I'm a positive personality who seems to attract negative-energy people.

I have to recharge and BELIEVE in myself again. Thank you for your words of wisdom!  more...

Jul

22
2010

Win Facebook fans, mentions, likes, comments Premium Content

As a Realtor, you may want to get rigorous in optimizing your marketing efforts on Facebook to develop the largest audience. As your audience gets larger, it will naturally grow faster. The larger it is, the more incremental business you'll gain.

Inside Facebook

The best way to get shared beyond your immediate graph is to engage with people.

This concept is pretty straightforward: Post good stuff and people will share it (by commenting on it, "Liking" it, or explicitly using the "Share" function). Comment on other people's posts, and you'll strengthen your relationship with them and start making an impression on their friends.  more...

Jul

19
2010

Save your business pitch for later

Re: '8 ways real estate agents can generate referrals for free' (July 6)

Dear Editor:

This was an extremely informative article. When selling a service it is extremely important to understand that the person you are looking to do business with must first have a good relationship with you and have a level of trust that you will take care of the relationship they are passing on to you as the referral.  more...

Jul

9
2010

Appraisers in 'HVCC hell'

Re: 'New guidelines for choosing appraisers, comps' (July 8)

Dear Editor:

Perhaps with the sunsetting of the Home Valuation Code of Conduct, and newer regulations about to be enacted to protect established appraisers' fees to at least the "norm" for the local area, we may be on the way to getting back to normal.

Also in the works, restricting appraisal management companies (AMCs) from hiding the true fee paid to the appraiser as they add their own fee to each appraisal and make it look like that is what was paid to the appraiser.  more...

Jul

7
2010

Take your real estate biz viral on Facebook Premium Content

Flickr image by <a href="http://www.flickr.com/photos/totoro_zine/2062522813/" target=blank>Totoro!</a>.

If you're a business, Facebook is the place to be. It has the scale, and it has the channels.

Of course, the days of cranking up the "K-factor" (popularity) on your sweet new quiz game with notification spam are over. But if you have a real business -- if you're a Realtor with value to offer clients -- Facebook is the single best place to spend time.

Let's dig into how Facebook works and how Realtors can take advantage of it. Unlike the 20,000 other articles out there on social media, we'll get into specifics about how to understand the platform and become more sophisticated about efficiently building business.  more...

'We just want appraisers who know what they are doing'

Re: 'New guidelines for choosing appraisers, comps' (July 7)

Dear Editor:

I was thrilled to read your article this morning. This is exactly what is needed. There is no doubt in my mind that the regulation pendulum made a huge swing in the last two years but trying to get accurate and timely appraisals has been a nightmare for real estate practitioners.  more...

A plan for national downpayment assistance Premium Content

The federal homebuyer tax credit program provided the shot in the arm that the housing market needed to help stimulate the U.S. economy. But in the absence of a tax credit, and with increasingly stringent lending standards that require sizable downpayments, many would-be first-time homebuyers are getting squeezed out of the market.

First-time buyers are critical to the overall health of the U.S. economy because their purchases stimulate a chain reaction of home sales across all price points.

Furthermore, every time someone buys a home it helps strengthen the economy through associated purchases, such as furnishings, home improvement projects, and the like. It also results in thousands of dollars of state and local tax dollars.  more...