WellcomeMat App: Post video on the go

From Future of Real Estate Marketing

Inman News

WellcomeMat, the online real estate video site, has launched a new iPhone app.

Using the app you can now shoot off-the-cuff video walkthroughs of your listings on your iPhone 3GS and post them immediately to WellcomeMat, Twitter, YouTube and Facebook.

From a post on the company's blog: "Do it yourself video just got a helluva lot easier and we are glad to be the company making it happen. The Flip camera got us one step closer to video being easy to do, acting as a hard drive for videos that are shot in Web-ready formats. Now people can post their videos straight from their iPhone: no chords, no format changes, no compression and no barriers."

I think this is a phenomenal step forward for real estate video -- though I'd love to see it have even greater integration with some of the more real-estate specific search sites, such as Realtor.com, Trulia, Zillow, etc.

More important than Realtor-produced videos, however -- and what really excites me -- is that an app like this opens up the realm to anyone armed with an iPhone to create on-the-spot, near-real-time video assessments of properties.

Privacy concerns aside, properly curated and geotagged video reviews of properties could be a boon to online house hunters. It would take Google Street View to a whole new level.

Let the cameras roll!

Click here to view the original blog post.

Future of Real Estate Marketing is a part of Inman News.

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Submitted by Ken Dooley on September 30, 2009 - 4:59am.

Video is a great way to promote a property but a badly produced video shot on the go and posted unedited can do more to turn prospects off a property than generate interest. I use professionally produced video to promote Chicago neighborhoods both on my home page and attached to specific listings.

http://www.KenDooley.com http://www.kendooley.com/430-w-armitage-b/

Please take a moment to read my Blog: http://www.KenDooley.com/my-blog/

 
Submitted by on October 4, 2009 - 8:08am.

Joel Burslem says "An app like this opens up the realm to anyone armed with an iPhone to create on-the-spot, near-real-time video assessments of properties." The key word here is "anyone." Why would any seller or his real estate agent permit a total stranger to produce a video criticizing the seller's property, merely because that stranger claims to be "a home buyer?" Would that really be in the seller's best interest? I doubt it.

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Ken Lampton, CRS
RE/MAX About Dallas
www.m-streets.com