Recreate your real estate image

Editor's note: The following is a guest perspective by Alisha Alway Braatz, a Realtor in Eugene, Ore.

By ALISHA ALWAY BRAATZ

Moving is never fun. Well, I take that back.

It could be fun if you were really smart (and/or wealthy) and hired movers to do everything from the packing to the lifting and the unpacking to the decorating ... and then making you dinner the first night in the new place. Then, I guess, it wouldn't be so bad.

I just moved to a new town. New house, new puppy, new brokerage, and now: a new vision. My new brokerage has set me up with two marketing consultants full of enthusiasm and pithy advertising jargon; of course I'm going to take advantage of it!

Plus, I thought, this is a good time to change the ol' image. I can be anything I want to be. (This is also what I thought when I went off to college, but apparently you can't just "decide" to do musical theater.)

Anyway, I am going to do things differently -- starting with a new slogan. After attending the Real Estate Connect conference in San Francisco this year I came home to my sleepy little mountain town and began telling people about the robot cars that talk to you down by the wharf, and the then-futuristic iPhone applications.

To my neighbors, such stories seemed a portent of a fast-approaching apocalypse. Or hogwash: First off, no one believed me. Second, what's the use of a face-identifying telephone if you already know everyone who walks down the street? Kind of redundant.

But now, see, I'm in a new town and that technology might just come in real handy. I can be a techie! ...CONTINUED

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