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What if 500,000 members take the National Association of Realtors up on its offer of a free .realtor domain, and what if a sizable chunk of that group takes up on its offer to host their profile pages on their very own .realtor domain, and what if many of them authorize to post client recomendation on their profile pages and pull in MLS data like the price range of homes they help clients buy or sell?

That’s a lot of ifs. But if those conditions are met, will Google be able to do pretty much the same thing as’s AgentMatch experiment did — help consumers find agents who have done the most transactions in their market?

So speculates Bryn Kaufman, principal broker and creator of, writing for the GeekEstate blog.

“Most likely, the [agents] with the most closed sales, the most reviews, and that have been around the longest will come up on page 1” of Google search results, Kaufman writes.

AgentMatch — named “Most innovative real estate app” of the year by Inman News, was none too popular with some agents, Kaufman notes. says it will use lessons learned from AgentMatch to address concerns about the way statistics are displayed on profile pages when agents choose to make that information available. Source: