NBC’s new home improvement show, “American Dream Builders,” debuts this Sunday, March 23 at 8 p.m. Eastern time, with a “special role” for real estate search and marketing site Zillow, writes Zillow’s Amy Bohutinsky.
“[T]he designers use Zillow to search for homes in the area and Zillow Digs to research and inform their renovation ideas. You’ll see Zillow in most episodes and you might even see me pop in as a guest judge later in the season. Did I mention I love this show??” she wrote.
Zillow declined to divulge whether it had paid for product placement on the show.