BrokerageIndustry News

Web sites reel in luxury home sellers

Listing strategies for million-dollar real estate

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Do you have the technology tools and skills to secure a million-dollar listing? Do you know how to reach the maximum number of buyers for your estate properties? Do you know how to beat out the competition on your next million-dollar listing appointment? If you're dreaming about being an "estates agent," here are five strategies that will help you secure your next million-dollar listing. 1. Market your estates internationally, not just locally. While your estates sellers may not expect international coverage for their listing, being able to offer this service is a huge competitive advantage on the agent's part. For a minimum amount of money, you can have your client listed internationally with much better exposure than any print advertising can create. Here are my recommendations: a. Even if you are with a designated "estates firm" such as Sotheby's, one of the smartest strategies you can use is to post your estates listings to This Web site lists onl...