Industry News

LendingTree CEO to challenge Ironmen

Lebda to compete in race for 'fittest CEO' title

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Is Doug Lebda the fittest CEO in the country? The founder and CEO of Charlotte, N.C.-based LendingTree, an operating business of InterActive Corp., has entered the CEO Ironman Challenge, an athletic competition in which chief executives will compete for the title of "Fittest CEO in North America." The goals of the event are "to provide a complete 'no hassles' Ironman VIP program for up to 30 CEOs with the opportunity to compete and network with other CEOs and gain incremental publicity for their companies," according to the event Web site. The $6,750 entry fee includes five nights accommodation at a spa hotel, "incredible media publicity," logo-use rights, a customized training schedule, a private Ironman executives reception, free products from Ironman sponsors, front-of-stage seating at the Carbo Loan Dinner and Awards Banquet, transportation to the race, private massage therapists and a complete package of race photos. The race will be held July 25, 2004, at Lake Placid, N.Y. ...