Industry News

Real estate Web sites rock

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Nearly 3.5 million Web surfers, or 2 percent of the active online population, went to Realtor.com in December 2003, according to a report by Nielsen//NetRatings. Realtor.com was ranked the highest among real estate Web sites in the monthly brand ratings report. The Web site ranked number 202 in the overall valuation of some 3,000 Internet sites. The average time spent surfing Realtor.com was 29 minutes. Millions of Web users are going to real estate, mortgage and rental sites to research homes, find a real estate agent and calculate mortgage payments. In fact, the majority of home buyers and sellers now use the Web for research before they contact an agent. Other real estate Web sites on the NetRatings report included Homestore, which ranked 274 overall and had 2.7 million visitors who spent an average of six minutes on the Web site and ServiceMagic, which had 897,000 visitors who spent an average of two minutes on the Web site. LendingTree had 904,000 visitors who each spent abo...