Agent

Real estate agents aim high

New guidebook urges newbies to embrace technology, develop referral system

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If you are a real estate agent, or thinking of becoming a real estate licensee, "The Complete Idiot's Guide to Success as a Real Estate Agent" by Marilyn Sullivan is a must read. But don't be turned off by the title. I didn't like it either. This new guidebook begins very slowly, almost boringly, but by the conclusion it evolves into a winner. The book provides a survey of what new real estate agents should expect and what experienced realty agents should aspire to become. Purchase Bob Bruss reports online. The book starts out by explaining what alternatives a person considering a real estate career should consider. Sullivan explains few individuals consider real estate careers when graduating from high school or college. Then she shares why many people contemplating second careers often choose real estate, primarily residential sales. But she also emphasizes alternatives, such as commercial real estate, mortgage brokerage, appraisal, and property management. Her real-life examp...