Industry News

The Rookie Realtor

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

"Hi! I'm your local real estate agent. I just wanted to drop by today to introduce myself, and let you know that I'm an expert when it comes to buying or selling a home in our neighborhood. If you're thinking about buying or selling, or if you know anyone else who's in the market to buy or sell, I hope you'll give me a call." That's the 15-second introductory speech I've given at least 3,000 times since I obtained my real estate license last fall and started knocking on doors in my so-called "farming area" to find sellers who'll pay me a commission to market their house. The sales-pitch was drilled into my head by our real estate firm's sales trainer. He even made our class of rookie Realtors recite it back to him in unison, time and again, sort of like the mantra I repeated when I had the time–and money–to go to yoga class. Truth is, I've been spending 50 or 60 hours a week trying to build a real estate career since my newly printed license arrived in the mail about s...