Canadian business whiz storms U.S. real estate

Exit Realty founder plants 400 offices in 6 years

Exit Realty founder and chief Steve Morris cooked up the idea for the company’s residual business model in his sleep one night about 20 years ago. He went to bed asking himself how a realty company could outflank RE/MAX, which he thought was the industry’s top dog at the time.

He woke up with his answer a few hours later.