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Boob tube captures real estate leads

So you want to be a star? Part 2: Creating cable advertising that works

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

(Part 2 of a two-part series. See part 1.) Cable television is one of the best advertising venues available today, provided you know how to capitalize on this highly targeted means of reaching buyers and sellers. I recently had a conversation with Josh Konowe of Josh has a strong background in advertising and television. His company provides agents who purchase their Web site/Internet search products with an additional option of targeted cable advertising. There's a great deal involved in producing a high-quality television ad that actually generates leads. Before embarking on creating your own cable television commercials, there are some important points you will need to consider. According to Josh, the cost of cable television advertising has dramatically declined due to the proliferation of cable and satellite television. Local cable operators are eager to obtain local advertisers because if they don't, they end up running the ads from the big companies to fill ...