Industry News

Real estate brokers take preference on leads

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As the Internet breeds more ways for real estate agents to connect with consumers, more companies are offering services to provide sales leads to brokers and agents. When asked whom or what entity they'd prefer to pay for leads, 38 percent of Inman News readers responding to a poll said they'd rather pay their broker. About 22 percent said they'd prefer to pay a third-party referral or lead generation company. Six percent chose to pay their franchise company for sales leads. The remaining 34 percent chose a different lead generation method. Some respondents said they'd rather not pay anyone for leads and instead generate them on their own. Others said they prefer using paid search methods through Google and Overture so they can compete with third-party lead generators up front. *** Send a Letter to the Editor for publication.Send a comment or news tip to our newsroom. Please include the headline of the story....