Industry News

Real estate threatened by computer attacks

Experts advise on privacy, security

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The security and privacy of consumer data in real estate transactions has become a red-hot issue now that more information is being exchanged and stored in computers and incidents of technology attacks are on the rise. Companies need to manage their privacy and security policies more closely to improve consumer trust and protect themselves from lawsuits, according to experts who spoke yesterday during an International Association of Privacy Professionals audio conference on privacy and real estate marketing. The increased vulnerability of computers to viruses and other attacks, increased use of computers in conducting real estate transactions and new consumer privacy legislation all contribute to real estate companies' need to heighten their awareness of security issues and tighten their preventative security methods, the experts said. Take an Inman Pulse survey on technology security. "Clearly, in the real estate business, the Web is here," said Richard Mendenhall, principal o...