BrokerageIndustry News

Real estate agents capitalize on competitor flaws

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Worried about competing with the big-name company down the street? How about all those lead generation companies who keep increasing their market share? No matter whom your competitor is, their model does have a "fatal flaw." Finding it and turning it to a competitive advantage will keep you on top. One of the benefits of working with Inman News is I often have an opportunity to interview the leaders and innovators in our business. What's especially interesting is how each leader positions themselves in relation to his/her competitors. Based upon my observations, there appear to be two different approaches to coping with the competition. The first is what I would term "defending our turf" and the second is the "entrepreneurial early adaptor." The "defending our turf" approach focuses on doing business the way it has always been done. Most big-name "traditional" companies fall into this category. They focus on hiring experienced agents, or the company is so big they can afford to bu...