BrokerageIndustry News

Newspaper snubs flat-fee broker

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A Realtor in Wisconsin wants to know why the local newspaper won't run a front-of-section advertisement for his business, a flat-fee brokerage. The Realtor, Corey Scholtka, contacted the newspaper's staff, his lawyer, the local and state Realtor associations, the media, and the Justice Department to find a resolution to the issue. Scholtka, owner of Wauwatosa-based BuyHomes.com, said he learned from an advertising representative at the Milwaukee Journal Sentinel this week that his ad, which had been scheduled to run on the front page of the newspaper's Sunday real estate section, had been canceled. Scholtka had run the advertisement on the front page of the section April 4, and the ad was supposed to run twice more in the newspaper. Each front-page ad costs $2,000, according to Scholtka. Scholtka said the sales representative told him the ad was being canceled because of he complaints from other brokers or advertisers. Scholtka then spoke with Marilyn Tanious, classified advertising d...