Industry NewsTechnology

Blogging for real estate

Agents find new way to stand out in crowd

Real estate agents nationwide know there's more to a blog than its funny name. In fact, many have built blogs and are using them to reach out to consumers and catch some attention from search engines. A blog–short for Web log–is a simple Web page in which the creator and others post short entries that stack on top of each other chronologically. Some blogs have themes and purposes like the real estate blogs mentioned in this story. Others are created simply so people can add their own random thoughts to the Web. Realty agents use blogs to write about their markets, themselves or specific listings they have available. Fran Vernon, one half of the Fran & Rowena duo agent team at Dilbeck GMAC in La Canada, Calif., has been a dedicated blogger for about 10 months. Her blog focuses on Southern California real estate topics she thinks people will find useful and interesting. "I enjoy doing it because it reminds me how important the consumer is and how important it is for them...