(Part 4 of a four-part series. See Parts 1, 2 and 3.) Even if you have the best training, the perfect personality and the best systems, you still need the right tools and the right plan to succeed in our highly competitive business. When agents begin their real estate careers, they invest in training, business cards, Multiple Listing fees, association fees and a host of other ancillary costs. Most agents purchase tools but never create a plan for implementing these tools in their business. Whether you are new or experienced, here is a sample plan that addresses how to set up a profitable business. 1. First, identify two or three specific geographical niches you want to service. When you set up your Web site, include as much useful information about the area as possible. The Web site should focus on what your customers want, which is access to current listings and sales. You can provide this through your local board's IDX or VOW arrangement. For clients who do not speak English well...
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