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Simple tasks make real estate an easy sell

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

(This is Part 1 of a four-part series. See Part 2: Home staging works real estate miracles, Part 3: Real estate agents tap 'Feng Shui' advice and Part 4: Real estate agents sell 'lucky' houses.) If you're stuck with a listing that won't sell even when the price is right, making a few changes may be exactly what you need to replace the "for sale" sign with a "sold." I remember the early '90s when we were in the worst buyers' market I have ever experienced. Nothing was selling. At one of our meetings, someone suggested burying a Saint Joseph statue in the backyard. Several agents tried it and it worked–well at least sometimes it worked. An important question all listing agents must address is how to best advise the seller to prepare their home for sale. Do you hire a professional to "stage" the home? How about an interior decorator to make it look terrific? Does it make sense to replace the carpets? How about painting? Should you call in a Feng Shui expert to "chang...